
{"id":11219,"date":"2021-09-14T08:30:48","date_gmt":"2021-09-14T12:30:48","guid":{"rendered":"https:\/\/www.esitechnologies.com\/?p=11219"},"modified":"2025-07-28T16:37:41","modified_gmt":"2025-07-28T20:37:41","slug":"lexcellence-commerciale-passe-par-les-ti","status":"publish","type":"post","link":"https:\/\/www.esitechnologies.com\/fr\/lexcellence-commerciale-passe-par-les-ti\/","title":{"rendered":"L&rsquo;excellence commerciale passe par les TI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11219\" class=\"elementor elementor-11219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b0a697d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b0a697d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58461f02\" data-id=\"58461f02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-174344ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"174344ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1070dcf2\" data-id=\"1070dcf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48de8ec6 elementor-widget elementor-widget-heading\" data-id=\"48de8ec6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'excellence commerciale passe par les TI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-466965a1\" data-id=\"466965a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-351e545a elementor-widget elementor-widget-image\" data-id=\"351e545a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"681\" height=\"618\" src=\"https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2020\/11\/2371582.jpg\" class=\"attachment-large size-large wp-image-1019\" alt=\"\" srcset=\"https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2020\/11\/2371582.jpg 681w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2020\/11\/2371582-300x272.jpg 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36fc30d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36fc30d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53c42f36\" data-id=\"53c42f36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c9290f3 elementor-widget elementor-widget-text-editor\" data-id=\"1c9290f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les entreprises sont condamn\u00e9es \u00e0 s\u2019adapter aux nombreux changements qui affectent leur environnement d\u2019affaires. La globalisation des march\u00e9s, pour ne prendre que cet exemple, accentue certaines pressions auxquelles les entreprises doivent faire face\u00a0:<\/p><ul><li><p>La complexit\u00e9 d\u2019accro\u00eetre sa comp\u00e9titivit\u00e9 dans un march\u00e9 devenu mondial;<\/p><\/li><li><p>La rapidit\u00e9 \u00e0 laquelle les normes et standards du march\u00e9 \u00e9voluent;<\/p><\/li><li><p>La difficult\u00e9 de trouver de la main-d\u2019\u0153uvre qualifi\u00e9e locale;<\/p><\/li><li><p>Le temps de r\u00e9action de plus en plus court aux nouvelles opportunit\u00e9s d\u2019affaires.<\/p><\/li><\/ul><p>Le d\u00e9fi pour les entreprises est de savoir tirer profil des TI pour accroitre leur comp\u00e9titivit\u00e9.<\/p><p><strong>La gouvernance des TI, au service de la strat\u00e9gie d\u2019entreprise<\/strong><\/p><p>L\u2019entreprise doit d\u2019abord identifier des objectifs clairs et une strat\u00e9gie pour les atteindre. Cet exercice de planification strat\u00e9gique est plus ou moins formel selon la taille de l\u2019entreprise.<\/p><p>Le r\u00f4le de la gouvernance des TI consiste \u00e0 traduire ces objectifs et cette strat\u00e9gie d\u2019entreprise en investissements TI, en assurer le suivi et contr\u00f4ler leurs r\u00e9sultats. Les objectifs et la strat\u00e9gie sont des intrants \u00e0 l\u2019\u00e9laboration d\u2019une planification \u00e0 haut niveau des initiatives en TI et au portefeuille de projets.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271d68ae elementor-widget elementor-widget-image\" data-id=\"271d68ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-1024x1024.png\" class=\"attachment-large size-large wp-image-11224 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-1024x1024.png 1024w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-300x300.png 300w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-150x150.png 150w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-768x768.png 768w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-1536x1536.png 1536w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-2048x2048.png 2048w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-350x350.png 350w, https:\/\/www.esitechnologies.com\/wp-content\/uploads\/2021\/08\/Schema-gouvernance-projets-FR-2500-400x400.png 400w\" data-sizes=\"auto\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" data-original-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-934c8b9 elementor-widget elementor-widget-text-editor\" data-id=\"934c8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Planification \u00e0 haut niveau des initiatives en TI <\/strong><\/p><p>L\u2019\u00e9laboration d\u2019une planification de haut niveau des initiatives \u00e0 entreprendre est une des t\u00e2ches de l\u2019<strong>architecte d\u2019entreprise <\/strong>qui doit identifier celles qui visent soit \u00e0 accro\u00eetre les revenus ou \u00e0 r\u00e9duire les co\u00fbts d\u2019exploitation de l\u2019entreprise. Pour se faire, l\u2019architecte d\u2019entreprise doit disposer d\u2019une vue globale et \u00e0 jour des grands processus de l\u2019entreprise et identifier des normes et standards reconnus en TI pour optimiser et assurer la p\u00e9rennit\u00e9 des investissements face au contexte changeant.<\/p><p><strong>Suivi et contr\u00f4le des initiatives en TI<\/strong><\/p><p>Le <strong>portefeuille de projets<\/strong> rassemble les initiatives en TI selon les phases de d\u00e9veloppement\u00a0: la conception (qui r\u00e9sulte en un dossier d\u2019opportunit\u00e9), la planification (qui r\u00e9sulte en un dossier d\u2019affaires) et la r\u00e9alisation. Ces \u00e9tapes permettent \u00e0 la gouvernance des TI de s\u2019assurer que la port\u00e9e, les co\u00fbts et l\u2019\u00e9ch\u00e9ancier des initiatives en TI continuent d\u2019\u00eatre conformes avec les objectifs et la strat\u00e9gie de l\u2019entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-311e6fe9\" data-id=\"311e6fe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-455b82ee elementor-widget elementor-widget-text-editor\" data-id=\"455b82ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tout au long des phases de conception et de planification, l\u2019<strong>architecte d\u2019affaires<\/strong> a pour r\u00f4le de traduire l\u2019initiative en projet et pr\u00e9parer les dossiers d\u2019opportunit\u00e9 et d\u2019affaires soumis \u00e0 la gouvernance des TI et de l\u2019entreprise pour d\u00e9cision. La d\u00e9cision d\u2019investissement repose sur l\u2019analyse r\u00e9alis\u00e9e par l\u2019architecte d\u2019affaires suite \u00e0 l\u2019examen du projet\u00a0: contribution aux objectifs et \u00e0 la strat\u00e9gie de l\u2019entreprise, b\u00e9n\u00e9fices attendus et risques associ\u00e9s par rapport aux co\u00fbts estim\u00e9s.<\/p><p>Au moment de la phase de planification, les processus d\u2019affaires \u00e0 implanter ou \u00e0 modifier sont d\u00e9crits par l\u2019<strong>analyste d\u2019affaires<\/strong> qui s\u2019assure notamment que les nouvelles t\u00e2ches respectent les priorit\u00e9s de l\u2019organisation et les meilleures pratiques du march\u00e9. Enfin le <strong>sp\u00e9cialiste en gestion du changement<\/strong> verra \u00e0 ce que le projet fasse en sorte d\u2019habiliter les ressources de l\u2019organisation \u00e0 assumer leurs nouvelles t\u00e2ches et d\u2019assurer des communications efficaces aves les parties prenantes. Ces deux facteurs de succ\u00e8s permettent d\u2019assurer la livraison des b\u00e9n\u00e9fices attendus.<\/p><p>\u00c0 l\u2019aide des estim\u00e9s des efforts et des co\u00fbts et autres informations sur les projets \u00e9labor\u00e9s et pr\u00e9cis\u00e9s lors des \u00e9tapes de conception et de planification, la gestion du portefeuille de projets est \u00e0 m\u00eame de prioriser et d\u2019allouer les ressources n\u00e9cessaires au d\u00e9marrage de leur r\u00e9alisation.<\/p><p><strong>Phase de r\u00e9alisation<\/strong><\/p><p>La r\u00e9alisation d\u2019un projet autoris\u00e9 repose sur un <strong>charg\u00e9 de projet<\/strong> qui doit coordonner les ressources qui permettent la livraison du projet tout en s\u2019assurant du respect de la port\u00e9e, du budget et de l\u2019\u00e9ch\u00e9ancier allou\u00e9s en utilisant un ensemble de techniques de r\u00e9alisation de projet, notamment la m\u00e9thode Agile ou traditionnelle.<\/p><p><strong>Mesure des r\u00e9sultats<\/strong><\/p><p>Une saine gouvernance permettra aussi d\u2019\u00e9tablir des mesures, politiques, normes et m\u00e9canismes de contr\u00f4le afin de d\u00e9limiter et de permettre aux parties prenantes de jouer leur r\u00f4le et de prendre leurs responsabilit\u00e9s.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5517d elementor-widget elementor-widget-heading\" data-id=\"ab5517d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00ab&nbsp;Ces mesures doteront l\u2019entreprise de l\u2019agilit\u00e9 n\u00e9cessaire afin de r\u00e9agir promptement \u00e0 l\u2019\u00e9volution du contexte et de ses diff\u00e9rents projets d\u2019investissement. La gouvernance permet aussi d\u2019identifier les pistes d\u2019am\u00e9lioration \u00e0 appliquer aux processus et faire en sorte que l\u2019organisation gagne en maturit\u00e9.&nbsp;\u00bb<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4547d elementor-widget elementor-widget-text-editor\" data-id=\"ef4547d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cette approche a permis aux clients d\u2019ESI d\u2019implanter et de g\u00e9rer avec succ\u00e8s les technologies qui permettent d\u2019accro\u00eetre leur comp\u00e9titivit\u00e9. \u00c0 partir d\u2019objectifs et d\u2019une strat\u00e9gie clairement exprim\u00e9s, l\u2019accompagnement des conseillers strat\u00e9giques d\u2019ESI permettent d\u2019identifier les initiatives en TI les plus porteuses et d\u2019en assurer la conformit\u00e9 tout au long de leur cycle de vie, de la conception jusqu\u2019\u00e0 la r\u00e9alisation. \u00a0<\/p><p>En s\u2019arrimant aux \u00e9quipes TI des clients, l\u2019offre de service de gouvernance et affaires d\u2019ESI permet aux organisations de prendre les d\u00e9cisions les plus judicieuses afin d\u2019accro\u00eetre leur comp\u00e9titivit\u00e9 et de s\u2019adapter avec agilit\u00e9 en fonction de leurs besoins et des exigences du march\u00e9 et de l\u2019\u00e9volution de leurs investissements et initiatives en TI. C\u2019est un pas de plus vers l\u2019excellence commerciale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e8198f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e8198f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2508c5ed\" data-id=\"2508c5ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54d1712e elementor-widget elementor-widget-text-editor\" data-id=\"54d1712e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Bernard Plante<\/em><br \/>Conseiller strat\u00e9gique &#8211; ESI Technologies<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le r\u00f4le de la gouvernance des TI consiste \u00e0 traduire les objectifs et la strat\u00e9gie de l\u2019entreprise en investissements TI, en assurer le suivi et contr\u00f4ler leurs r\u00e9sultats. <\/p>\n","protected":false},"author":3,"featured_media":1197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_oasis_is_in_workflow":0,"_oasis_original":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[67,20],"tags":[99,79,78],"class_list":["post-11219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services-professionnels","category-strategie-liee-aux-donnees","tag-evolutivite","tag-gouvernance","tag-planification","types-blogue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;excellence commerciale passe par les TI - ESI<\/title>\n<meta name=\"description\" content=\"Une saine gouvernance permet d&#039;implanter et de g\u00e9rer avec succ\u00e8s les technologies qui augmenteront la comp\u00e9titivit\u00e9 de l&#039;entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esitechnologies.com\/fr\/lexcellence-commerciale-passe-par-les-ti\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;excellence commerciale passe par les TI - ESI\" \/>\n<meta property=\"og:description\" content=\"Une saine gouvernance permet d&#039;implanter et de g\u00e9rer avec succ\u00e8s les technologies qui augmenteront la 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